Ted Sundberg has joined Safe At Site! His role focuses on sales and business development in northern Sweden, northern Norway, and, in time, northern Finland. Major infrastructure investments in the north are combined with harsh climate conditions and high demands for accessibility
Ted brings extensive experience from the traffic management and rental industries, including roles as Regional Manager and CEO. He has worked closely with contractors, rental companies, and clients, gaining a deep understanding of how the business actually works — from procurement and logistics to on-site establishment.
“Northern Scandinavia is a market with great potential. There is significant construction and investment activity, while demands for safety and efficiency continue to increase. Safe At Site offers a solution that is perfectly aligned with current needs,” says Ted Sundberg.
A strategic reinforcement
For Safe At Site, this addition is a strategic step in line with the company’s growth plan. Traffic management is a prioritized product area, and the ambition is to capture further market share in the Nordics by combining innovative products with a strong local presence and relationship-driven sales.
“With Ted’s experience, network, and understanding of both the rental and contractor segments, we are strengthening our position in the north. He shares our view that safety, innovation, and business value must go hand in hand,” says Gunstein Lauvrak, CEO.
Safe At Site develops and delivers safety solutions for construction and roadwork sites across the Nordics, with the goal of fundamentally improving safety standards in the industry. By combining tested products, smart design, and practical usability, the company creates solutions that make it easier to do the right thing — every day
With Ted Sundberg now in place across northern Sweden, Norway, and Finland, the company takes another step toward its vision: that everyone should be able to return home safely every day. We warmly welcome Ted!
